SHMD Co., Ltd. (CEO Song Min-young) announced that its home beauty device, SkinWave, has received K-Brand Government Certification, strengthening brand credibility and supporting its international expansion.

The certification follows SkinWave’s recent entry into Hyundai Duty Free and strong sales performance at the MEGA-US EXPO in Vietnam, where all prepared inventory sold out. These milestones are expected to help SHMD build consumer trust and expand its overseas distribution network.

The K-Brand Government Certification program was established by the Korean government to verify authentic Korean products and help combat the distribution of counterfeit goods in overseas markets. The Intellectual Property Office officially launched the program on October 7, 2026.

SkinWave is a home beauty device developed by SHMD, an AI medical device company, to make everyday skincare more convenient. Combining features such as EMS and LED with an AI-powered application, the product integrates hardware and software to deliver a connected skincare experience.

By extending its AI and digital healthcare expertise into the beauty sector, SHMD aims to differentiate SkinWave in the global market. The product has also been showcased at a policy briefing event promoting the K-Brand Government Certification program, with additional exhibitions planned for later this year.

Building on this certification, its duty-free retail presence, and its progress in Vietnam, SHMD plans to strengthen consumer confidence, protect its brand, and continue expanding SkinWave’s international business.

Source: Cheongju Ilbo
Reporter: Kim Jeong-su
Published: October 14, 2026
Original article: https://www.cj-ilbo.com/news/articleView.html?idxno=1184992